The Mission

MOTO Theory Design was created out of my passion and love for compelling visual design and the artistry of motorcycle design. As a seasoned designer in the digital and print world, I’m now using my talent to create unique one of kind custom moto concepts for clients and builders that are interested in seeing their motorcycle project visualized in a digital format first. The end product is a rendering, color code list and graphics packaged in a PDF that builder and painters can then use as reference to bring their custom projects to life.

The Process

DISCOVERY – Communicate ideas and creative direction to start. Collect any image resources and motorcycle photo references from client / builder / painter.

IDEATE – Draft initial low fidelity graphic concepts over model specific motorcycle photo imagery. Refine design based on client feedback.

DELIVER – Provide PDF package of High Resolution renderings of finalized graphics and color over model specific motorcycle photo imagery in the appropriate angles for detail. Includes color swatch list, color codes and details for graphic placement and sizing. Changes are always permitted if within the scope of the original design direction.