ArtTWO50 now Vango needed a new identity that encompassed their passion for art, but did not limit them to the primary service they offer. It needed to inspire as well as reflect the meaningful relationships they create with their artists. So we set out to incorporate color and organic typographic elements from the old brand, but introduce a symbol treatment that reflected their spirit. The finished product was a balance a rigid character along side a loose brush stroke. Here are the explorations.