About Isaac Villanueva

 “No matter how beautiful your interface is, there should be less of it”.

I’m currently contracting with Lumo Bodytech in Palo Alto working on incredible wearable technology experiences, focused on UX | UI and Visual Design. Before that I was Design Lead at MedHelp International where I was contributed to the experience of several successful mobile applications for iOS and Android as well as mobile web experiences with data visualization, and white label solutions for companies like G.E. , Walgreens, and more.

About my process…

OUTCOMES

All projects need to begin with proper perspective and full understanding of the audience and problems being solved for them. Listen to your audience! Questions early and often tend to flush out obvious solutions as well as give space to consider new inventions.

STRUCTURE

Defining requirements and components are essential to designing a feature that meets the outcomes you seek.  Question if there are affordances that exist that you can leverage or do new patterns need to be created and tested.  This is the time to think through various use cases and interactions through heuristics. Sketching is great for getting lots of rough ideas out first to share vision with the team and include them early in your thinking and solutions.

TEST

Investigating new ways of delighting an audience and challenge the purpose of what is good design today always with the question, can it be improved? User testing with click through or paper prototypes are great for getting early feedback of the flow and interactions in your product and allows for quick iterations.

VISUAL DESIGN

Once the earlier steps are well defined, you can move on to the visual aspects of your design and work out solutions through typography, graphics, grids and color. Style guides, grids and pattern libraries are useful, but don’t be constrained by them. Empathize with your audience, constantly design on their behalf and not yours. If you have a great design team you can feed off each other’s creative drive to push innovative ideas forward resulting in amazing work.

I believe my designs are a balance between art as well as science. I want to solve problems for people and delight them. When an audience is so immersed in a well made product experience, it can become a part of their lifestyle and help them accomplish a goal, and even make life easier for them.
Never stop learning and draw inspiration from everything. Never be afraid to fail.

 

TEAM EXPERIENCE

AGILE / LEAN UX / CASCADE ~ WATERFALL

SKILLS

USER RESEARCH
USABILITY TESTING
PERSONA’S
SITE MAPS
PROTOTYPING
USER FLOWS
INTERACTION DESIGN
UI DESIGN
BRANDING
ILLUSTRATION

TOOLS

INVISION
ILLUSTRATOR
PHOTOSHOP
INDESIGN
MAC / WINDOWS
PIXATE
PROTO.IO
RAPID SKETCHING

Thanks!
Isaac Villanueva

isaacv@nuevaarte.com

linkedin.com/in/visaac